Meet George Sullivan, the king of Sneakers.

He doesn’t call himself that, George is way too sound and far too modest for that.

Although there are many who would consider him as such.

George is the Founder of The Sole Supplier: www.thesolesupplier.co.uk.

But that’s just one small part of who he is, and we go into his journey here.

We talk about the amazing kicks his parents picked out for him as a toddler.

Being a ‘troublemaker’ and getting kicked out of school at 17.

And that's just two of the many events that sent him down the path of sneakers and entrepreneurship.

George talks about his attitude of going all in, or not at all - and how that has served and failed him in the past.

Then we get into the story of where Sole Supplier all began.

How it started to shape George as a leader, and the mistakes he made that he learned from.

And a never-ending journey of innovation and putting the customer at the forefront of every decision.

We close of the episode talking about the current state of business in the UK.

And he gives some real wisdom on what to go all in on, and what matters during an economic downturn.

I hope you love this episode as much as I did.

Want to connect?

The Story Club Instagram:

• https://www.instagram.com/thestoryclubpodcast
• Youtube: https://www.youtube.com/@iamjonnyrose
• Podcast Channels: https://podcasters.spotify.com/pod/show/thestoryclubpodcast

George:

• Instagram: https://www.instagram.com/georgesullivantss
• LinkedIn: https://uk.linkedin.com/in/george-sullivan-96397765
• Sole Supplier Youtube: https://www.youtube.com/@thesolesupplie