Meet Sam Kitching, The Founder of WIT and Friday&.

Sam's experience truly is at the intersection of fitness, retail, and brand building.

Covering all his experience navigating the retail landscape, his commitment to authentic physical experiences, and his vision for the future of fitness brands.

"You can't do everything yourself... It's about finding people who complement your skills and letting them shine."

(00:00) - Introduction to Sam and where it all began(03:15) - The evolution of retail (08:11) - First entrepreneurial experiences and building WIT(13:01) - Physical spaces in retail and moving to London (16:32) - The importance of community beyond a buzzword (19:57) - Building a community and matching up values (25:00) - Leaving WIT and joining NoBull (28:38) - Building a business and defining what success means (30:33) - Creating a venture studio and helping people (36:07) - Having a vision and those gut feelings to drive you

Dive in for Sam's journey of transforming challenges into opportunities for growth and connection.