Why Yellow Matters is about communicating. Writing. Deciding. Understanding. Thinking things. Deciding things. Writing things. It is about brevity and balance. Cleverness and chaos and clarity. The hard things and the great things and opening yourself up to the zone. But most simply, it’s about taking the time to ask why. It is about how important it is sometimes, often, to take the time to think about what you’re saying and doing and why that matters to you and other people. Other human beings in the world. I didn’t set out to write this book. I just had one idea one day that I thought was important and I started writing it down.

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