“And then something amazing happened – what I heard from the audience was, “Ohh!” and then right after that, all of my conclusions started coming out of their mouths. And after that, all my recommendations started coming out of their mouths. I never drew my conclusions, or made any recommendations, but every one of my recommendations got implemented. It was the most effective presentation (that) I (had) made in the whole 20 years at Procter and Gamble”
Paul Smith is the bestselling author of books such as ‘Lead with a Story’, ‘Sell with a Story’ and ‘The 10 Stories Great Leaders Tell’.
Paul specialises in what I call as ‘human stories’ – which is narrating specific incidents from work and life that contain valuable lessons or insights.
Through his books, Paul teaches us how to use such incident stories to lead better and to sell better.
Now, you might think that the ability to narrate incident stories is a God-given one – you either have it or you don’t. But reading Paul’s books gives you the clarity and confidence that this is very much a learnable skill.
Look, I get it. As a skill, storytelling may seem esoteric, mysterious and difficult to break down into component parts.
But it is possible to do that… and of the many books I’ve read on the topic, Paul’s books are perhaps the best at achieving a neat, structured breakdown of this craft.
In this short but insight-filled podcast episode:
It has been a privilege for me to have such an accomplished author and storyteller on the podcast. I hope you find the conversation as insightful as I did.
Show notes:
Paul's website, YouTube channel, LinkedIn, Twitter
Paul's books on storytelling:
- ‘Lead with a Story’,
- ‘Sell with a Story’
- ‘The 10 Stories Great Leaders Tell’
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