Business Storytelling with the insightful author of Marketing Rebellion, Mark W. Schaefer
Mark W. Schaefer is an internationally-acclaimed speaker, author and college educator. His books include the recently published Marketing Rebellion as well as the popular Known, The Content Code, Return On Influence, and The Tao of Twitter. He’s also the co-host of The Marketing Companion, one of the top 10 marketing podcasts on iTunes.
He is among the world’s most recognized social media authorities and has been a keynote speaker at conferences such as Social Media Week London, SXSW, Social Media Marketing World and many other great events. And despite how the world of marketing has changed - as you’ll read in his book - Mark believes in the power of story as well as the power of authenticity in your own story.
“I was terrible when I started [blogging]. In my mind I had the perfect message for my target audience. I was bored, making up stories for what I thought my persona wanted to hear. So I decided to just be myself.” - Mark W. Schaefer on the power of authenticity
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