How can improved customer experience result in more sales and better customers? That's what we're discussing today with a lady who has 25 years of experience in the B2B media industry, working on many large accounts, including IBM, HSBC and Oracle.

She recently founded Realm, a dynamic and modern B2B media agency that puts clients’ businesses’ needs first.

A warm welcome to the Strategic Marketing Show, Izzie Rivers.

You can find Izzie over at RealmB2B.com. 

Topics discussed on this episode include:

• How easy is it to measure the financial impact of improving customer experience?
• You say that an improved customer experience allows for an increased rate of self-selection - what do you mean by that?
• How do you target users that are likely to be high-usage customers?
• How does marketing better work with other departments, such as product, to enhance targeting?
• How do you make your marketing more efficient, so that you’re spending money on the right areas?
• How do you ensure that your brand experience appeals to the optimum target customer?