In this week's episode of the Stretch Mobility Coach Podcast, I dive into the crucial topic of pricing strategies for Physical Therapist Assistants (PTAs) who aspire to transition from clinical work to entrepreneurship. As an experienced PTA and clinic owner, I share valuable lessons and strategies on how PTAs can charge what they're worth, thereby working less and earning more. The episode covers a range of vital topics, including the common misunderstandings surrounding the concept of 'charging what you're worth', the importance of business skills in setting appropriate pricing, and practical tips for conducting market research and competitor analysis.

Listeners will gain an understanding of how to effectively price their services based on market demand and business needs, and hear about real-life examples of different rates for various therapeutic services. The episode emphasizes the importance of understanding consumer behavior, offering value that exceeds client expectations, and establishing a niche service that stands out in the competitive physical therapy market. I also discuss my own journey and the evolution of my pricing model, from initial rates to the current successful structure that caters to a diverse clientele.

This episode is a must-listen for PTAs looking to establish or grow their own business, offering a blend of my personal experience and professional advice. It concludes with an invitation for a free discovery call, offering personalized guidance for PTAs eager to advance in their career as a Stretch Mobility Coach. Tune in for an empowering session that promises to propel your journey in the world of stretch mobility coaching.

Additional Resources:

Interested in scheduling a call with someone on the team to learn more about becoming a Stretch Mobility Coach? Click the link below:

https://calendly.com/thestretchmobilitycoach/smc-information-session

TSM and I are here to set you and your new business up for success. Learn more about Stretch Mobility Coach business ownership by visiting our new home page at https://thestretchmobilitycoach.com/

If you'd like to be part of the show and share your business struggles and journey with my audience, schedule to be on the podcast! https://calendly.com/thestretchmobilitycoach/podcast-partner

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