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In episode 4, I go through Benchmarking and how to use it properly in PPC Advertising. I talk a lot about benchmarking your campaigns in Google AdWords to improve processes and ultimately improve results over time.

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If you were benchmarking in Google AdWords, you could use the process below.

Google AdWords Benchmarking Example

This would be a successful example of benchmarking in Google AdWords. You want to improve each process and input to improve your output.

1. Benchmark your Key Performance Indicator
   (Example: Cost/Conversion for last 30 days = $25)
2. Optimize your text ads
3. Optimize your targeted keywords and add negative keywords
4. Optimize your bids
5. Optimize geographic targeting
6. Optimize demographic targeting
7. Optimize device targeting
8. Optimize remarketing audiences
9. Optimize landing pages
10. Optimize ad extensions
11. Gather 30-days of Data or more if needed
    Benchmark your Key Performance Indicator
    (Cost/Conversion for last 30 days = $22)