Is virtual fitness a threat to live classes?What do members really want?

COE of Wexer Paul Bowman talks all things digital and explains how virtual fitness technology is evolving to offer more personalized experiences to improve brand loyalty and retention.

Timestamps

1.00 The current state of virtual fitness4.00 Where Wexer began5.50 Do fitness clubs see the value in creating their own original content for virtual?9.40 How virtual platforms and streaming grow live participation and create new opportunities for fitness professionals12.25 How virtual technology helps to keep members brand loyal14.30 Is virtual an opportunity or threat18.20 The barriers to virtual fitness and resistance from operators19.07 The future of virtual fitness is a hybrid 20.43 How virtual technology can be used to improve loyalty and retention23.16 Clubs that succeed with digital have digital teams27.10 Why virtual will never replace the social experience of live classes28.56 The myths of virtual fitness32.58 How virtual creates rock star instructors34.09 High production value on-demand videos vs ultra-authentic live streaming

The Sweatlife podcast is your guide to video and video marketing in the health and fitness industry

Sweatlife Films specialises in video and video marketing for the health and fitness industrywww.sweatlife.co.uk