Abigail Tiefenthaler, "The Sweetspot Marketing Expert" of www.SweetSpotStrategies.com presents "Sweetspot Marketing Mastery". Marketing is the business sweetspot that effectively bridges the branding and sales processes. You know you're Marketing Greatly when you can create a lead, convert it into a prospect, and compel it to arrive at the sales table ready to buy. While Branding, Marketing and Sales are all sweetspots in a thriving business, they operate independently as well as interdependently. Marketing Mastery will take you through the various aspects of marketing your business with one goal in mind...to provide you with effective marketing knowledge and advice to move your business forward. My podcasts will help you understand that marketing is more about the strategy than it is about the tactics so you can decide what type of marketing activity is best for your business.