What makes a good social media management tool? And how should you approach social media as a brand? We spoke with Lauren Freund, social media expert, to talk about how to make your social media customer-focused without letting it take up your business' time and resources.

Lauren Freund, Social Media @ Canva. Lauren has been working in the marketing field for the past decade and specializing in the area of social and digital media for brands like Taco Bell, Shutterfly, and more! She has a passion for building a strong social strategy and connecting with communities through storytelling in the world of social media.