It's hard writing for SEO without seeming like you're copy and pasting your list of target keywords. That's why this week, we unpack to mystery of writing content to rank AND impress your audience. 

From hitting the algorithm to weathering ranking shifts, writing good content is the basis of a good SEO strategy. 

Maddy Osman is the author of "Writing for Humans and Robots" and founder of The Blogsmith. You can find her on Twitter @MaddyOsman.