I hope you enjoyed the podcast-as-audiobook update of Talent Chooses You. As a special bonus to celebrate/announce the launch of EmployerBrandLabs, I challenged myself to "retell" the book in just 15 minutes.And I think I succeeded. Enjoy!

Final Thoughts on Talent Chooses You

Jul 27th, 2022 20m 45s

I started this book as a way to champion the idea of employer branding. But along the way, I wanted to temper it with reality, the honest challenges and frustrations and employer brand professional faces. Building an employer brand, in whatever

What Makes an Employer Brand Pro Great?

Jul 20th, 2022 19m 11s

The broadest vision is that employer brand is how we will fix a broken recruiting system. It is the lever we use to reinvent how we see, connect with and engage the people who will make our businesses grow. It provides the WHY to candidates, wh

Facing the Unknown

Jul 13th, 2022 24m 1s

Employer brand professionals are a strange lot, in that we are often people without a country. If we’re based inside the recruiting team, we aren’t recruiters. If we live in marketing, we’re a very different breed of marketer. The market itself

Good Ideas

Jul 6th, 2022 23m 11s

“Inspiration is for amateurs. The rest of us just show up and get to work. If you wait around for the clouds to part and a bolt of lightning to strike you in the brain, you are not going to make an awful lot of work. All the best ideas come out

Turning Pro

Jun 29th, 2022 51m 33s

It would be a mistake to pretend that following along with all this instruction leads to automatic growth in your recruiting and business, and I’m not going to say that. There are about a half a million ways this all falls apart in big ways and

Making Decisions

Jun 22nd, 2022 20m 55s

When it comes to employer branding, you can pretty much say and show anything at all. Any piece of content will highlight your brand somehow, so how do you choose what to build?

Content Frameworks

Jun 15th, 2022 28m 35s

The power of a story has been written about many times before, but there is a core and undeniable truth: people believe stories. More than that, stories have a depth and complexity that claims simply cannot. You can read and project so many thi

Content Mapping

Jun 8th, 2022 31m 16s

Think of this as a manifesto to stop building empty content, to stop praising things that don’t matter because they are easy to praise. What if you started telling stories of people who had bounced from job to job who were smart and talented to

How to Talk to Interesting Candidates

Jun 1st, 2022 38m 4s

The funnel makes it really clear that there is amazing talent to be found in places far beyond the job board and the hiring event. Prospects are all around you. The trouble is that trying to communicate with them via a job postings will only wo

Distilling and Communicating the Brand

May 25th, 2022 25m 57s

If you understand what motivates some people, you can look within your company and see which of these motivations you are rewarding. Are you rewarding people who innovate and drive change, or treat them like rabble rousers and try to silence th

Going Deep with your EVP

May 18th, 2022 31m 40s

What’s the difference between an EVP and an employer brand? It’s not a riddle, but for something so fundamental to our understanding of helping attract and retain talent, it seems like EVP, employer brand, brand position, and brand promise are

That's Motivation!

May 11th, 2022 24m 17s

Let me start here: is there a job you would consider taking even if it meant a 5% salary cut? Is there a great-paying job you’d reject because the company mission didn’t align to your worldview? I’m willing to bet you said yes to both those que

Employer Brand Architecture

May 4th, 2022 57m 8s

We’ve spent a lot of talking about what makes up the brand, but when it’s time to make choices that will influence and change the brand, where do you start? The process of building the materials to attract and validate someone to your hiring pr

Where does your employer brand come from?

Apr 27th, 2022 26m

If you looked at all those sources of employer brand touch points and thought to yourself: How can anyone actually manage the employer brand when nothing is in their control? All these touch points that feed the perception come from every level

Your employer brand already exists

Apr 20th, 2022 46m 2s

You may not think you have an employer brand, but you absolutely do. The fact that you haven’t invested in clarifying or amplifying it doesn’t mean it isn’t there and making a deep impact one way or the other on how hard you have to recruit peo

Candidate experience and punching above your weight

Apr 13th, 2022 38m 33s

When you do it right, employer branding shows the right prospects how they will be more satisfied working for you. They might see one of those other "obvious" companies and assume that’s the best company. But as there’s a good chance it’s not t

what's the narrative

Apr 6th, 2022 33m 26s

Stories rule the world and our imaginations, but more importantly, they are the driver of our choices. When you look at a nice watch and think about buying it, somewhere your brain wonders, “am I the kind of person who spends that much money on

Relationships move the needle

Mar 30th, 2022 28m 10s

The kind of evolution that comes from embracing employer brand thinking is a shift that starts as a transactional-driven recruiting model (putting butts in seats) and becomes a relationship-driven model. And while “relationship-driven” seems li

Recruiters and candidates want employer branding

Mar 23rd, 2022 38m 38s

Employer branding isn’t just something that businesses and recruiters should see value in, it is something that your candidates, especially those with higher levels of talent, want you to invest in. In fact, they are desperate for it.Read Tal

Your company is begging for employer brand

Mar 16th, 2022 34m 30s

Companies who value a higher grade of talent, but don’t want to spend more money begging them to apply and don’t have to have to pay too high a premium for their skills will see that a more clearly understood and communicated “why” will help th

Employer brand thinking

Mar 9th, 2022 36m 43s

Employer brand (and employer brand thinking) is the lever that will change the recruiting and talent world. In an industry obsessed with best practice tactics, the coolest tool to plug in, and a focus on filling roles without a care to long-ter

Alumni, Silver-medalists, Internal Mobility and Boomerangs

Mar 2nd, 2022 57m 21s

Once you re-think what you mean by a "job" in terms of what you're hiring, you'll see that there are lots of ways to engage forgotten audiences.You into an audiobook, revising and annotating from the text originally written three years ago. Th

what is a job

Feb 23rd, 2022 29m 2s

We live in a time when our roles change on a very regular basis. We’re expected to learn new skills, expand our ability to make an impact and rethink our role every year, every quarter and some time every week. How you described what a “data sc

More funnel thinking

Feb 16th, 2022 30m 27s

Focusing on the traditional recruitment funnel will allow you to optimize a sinking ship. The way you make a real impact on speed of hire, quality of hire, and really your entire talent strategy is to look above and below the funnel.This seaso