An episode packed with great insights, and examples as we continue to dissect the new demographic of the next billion Internet users in upcoming markets.

Tune in to join in, on our conversation on

a) The seven key attributes that are unique about this audience set
b) What UI practices to keep in mind to build platforms/content for this demographic
b) Companies that have shown us how to communicate with, and how to create for the NBU
(Nike Philippines, Flipkart India, Gojek Indonesia, Tiktok worldwide)
c) Advice for brands, to keep in mind when creating content for the NBU
d) We discuss how Facebook missed the bus relatively speaking, to Tiktok and other NBU products
e) We talk about Google voice search, image search, translate and Lens, which now has all of these integrated into it is 100% Google's bet to meet the NBU demands!

Biggest advice - Don't wait for articles on the internet to learn about your new audience. Spend time reading them, instead of 'just' the new Gartner/BCG article!

Tune in! it's a lot of information but easy to consume over the conversation!
Dillah Zakbah
is currently the Director of Creative Technology and Innovations, BBH LA
She's discussing the NBU approach Nike took to enable kids in Philippines to pick up, and play better basketball! And a lot more!