Generative AI is a rapidly advancing technology that can automate many tasks and greatly boost productivity, but also brings risks like job disruption that require thoughtful policies. Major tech firms are developing powerful models like GPT-4 that will soon exceed human abilities in many areas, so business leaders need to understand the technology's potential and pitfalls as they look to implement it in their organizations. Though generative AI's emergence has been relatively recent, its capabilities are advancing extremely quickly and will profoundly impact society and the economy in the next 5-10 years.