Alison is an effective connector and communicator. It takes both art and science to develop and manage results-driven influencer based PR, content marketing initiatives, ambassador programs, and experiential marketing campaigns. The science is in the plan, sequencing, messaging, and measurement, while the art is in keeping people satisfied.

She possesses excellent messaging, communication, and teamwork abilities in addition to years of expertise planning, testing, and creating strategies to work with influencersand support their engagement with a business. She is also a prominent authority on designing effective plans for forming profitable alliances with a brand's top content producers, and she has trained teams all over the world in thesemethods.

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