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269: Why Retailers Should Concentrate on Individualization Not Personalization To Understand Their Customers

269: Why Retailers Should Concentrate on Individualization Not Personalization To Understand Their Customers

Released Tuesday, 30th May 2017
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269: Why Retailers Should Concentrate on Individualization Not Personalization To Understand Their Customers

269: Why Retailers Should Concentrate on Individualization Not Personalization To Understand Their Customers

269: Why Retailers Should Concentrate on Individualization Not Personalization To Understand Their Customers

269: Why Retailers Should Concentrate on Individualization Not Personalization To Understand Their Customers

Tuesday, 30th May 2017
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Reflektion have been quietly dominating retail by using AI in uncharted areas for a number of years. They were understanding consumer preferences in real time and delivering a 1:1 experience on the fly before it was even a thing.

The company was born by Google/Netflix pioneers and is used by brands like Disney, Godiva, Marmot, and Uniqlo.

Reflektion understands the individual intent and preferences of each customer and intelligently responds in real time. When combined with our knowledge of your brand’s product offerings, these insights allow you to leverage your most relevant content or products to influence each customer at every relevant point of engagement.

I invited Reflektion’s Chief Strategy Officer Kurt Heinemann onto the show tonight to learn more about what we should expect in the e-commerce industry when it comes to tech and the newest trends.

 

 

 

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The speed of technological change continues to race ahead at breakneck speed, but it will never move this slowly again.In 2024, businesses and their employees will be expected to get to grips with AI, Machine Learning, Quantum Computing, Extended Reality, Cloud Computing, Edge Computing, Sustainable Tech, Green Computing, Cybersecurity, 5G, Blockchain, Crypto, IoT, Autonomous Everything, Human Augmentation, Data Sovereignty, Privacy, AI ethics and the Digital Transformation of everything.Navigating these uncharted digital waters can feel daunting and overwhelming for business leaders, IT teams, and employees in every sector. Especially when scrolling down newsfeeds full of hype, buzzwords, and confusing technical jargon/acronyms. Does this sound familiar? Welcome to Tech Talks Daily, a podcast uniting business and technology.Tech Journalist Neil C. Hughes brings you the latest insights into business technology, digital transformation, and the evolving business landscape and IT. This technology podcast focuses on real-world applications and business strategies around digital transformation. From AI's impact on business operations to navigating the complexities of cloud computing and cybersecurity, Neil explores how technology reshapes industries and redefines personal and business success in 2024.The lineup of guests includes tech leaders, CEOs, entrepreneurs, visionaries, and even the occasional celebrity who has walked the path of tech innovation. High-profile guests share their startup stories, their journey through digital transformation, and how technology has revolutionized their businesses and lives. Whether you want to understand how to harness technology for business growth or stay informed, Tech Talks Daily is your daily dose of inspiration and insight. Join the conversation and be part of a community shaping the future of business and technology.

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