I explore how ChatGPT, a powerful AI language model developed by OpenAI, is revolutionizing sales engineering. The episode discusses ChatGPT's applications in lead generation, qualification, product knowledge, CRM integration, and streamlining the sales process. It highlights how ChatGPT serves as a comprehensive knowledge base, helps in proposal and quote generation, and assists in efficient client communication. The podcast also covers sales coaching and training with ChatGPT, sharing best practices and techniques to improve performance. Lastly, it delves into real-world examples and success stories to showcase the benefits of using ChatGPT in sales engineering, featuring interviews with sales professionals who have successfully implemented the AI tool in their workflow. Embracing AI tools like ChatGPT is essential for sales professionals to stay ahead in the evolving world of technology.