You are the sum of the people who surround you, or so the saying goes, and it's as true in your personal life as it is in your business life. And there's nothing quite like live events to create a spark, a special connection that educates you, entertains you and redefines your philosophies on a much deeper level than a blog, an ad or even a podcast can manage.

In this episode of the Telltale podcast, the founder and CEO of Interactive Minds, Louisa Dahl, talks about how marketers and small businesses can use events to provide huge value for audiences and how to put them along the path to converting into a client, or even a connection.

Louisa discusses how Interactive Minds came to fruition, how the events grew from small gatherings in Brisbane to large congregations of digital marketers across several capital cities, and how topic-driven, educational content led to the digital marketing behemoth that is the Interactive Minds Digital Summit. She also delves into how data is driving decision making on a deeper level across marketing disciplines, and how businesses considering events can leverage it to make the right decisions about format, content and the numerous other factors that make a cracking live event.