In a world soaked with businesses "leveraging" causes, James Grugeon reckons the key is to be the cause. Let's discuss - over a beer. In this episode of Telltale, James Grugeon, the solo founder of craft brewer The Good Beer Co, astutely and acutely dissects how his beer exists purely to do good, make change and start conversations about conservation. But this isn't purely a tale of altruism and fuzziness - James knows the discussions around charity can be heated and easily ignored. That's where Great Barrier Beer comes in, a beer developed with business and charity partners that has sparked a conversation nationally and globally.