In this episode of Telltale, content and PR manager at Youfoodz Ashton Rigg discusses how the business has grown so incredibly fast and maintained an awesome brand, social media presence and voice to not just create customers, but Youfoodz fans. 

Youfoodz's key differentiator is that their food is delivered fresh, not frozen, and they don't consider themselves a diet food program. Rather Youfoodz embraces #foodporn and social media to portray their products as almost luxurious but without a luxury price tag.