This week, Epic Creative Director Amy Warrington filled in as host. She was joined by Epic Copywriter Dara for a fun conversation on apps and other things that could be real—but aren’t—in honor of April Fool’s Day! The ladies chatted about those fake apps and fake beers and fake potato chips you see in movies and TV shows (it’s branding, after all). They also discussed how fake worlds can be created to feel oh-so real, like Harry Potter World at Universal Studios. 

Be sure to tune in for a pop culture-filled conversation that managed to cover an April Fool’s prank involving killer squirrels; the rebranding of Wendy’s, the Gap, and Verizon; and the smell of Blockbuster stores.  

When marketing is backed by genius, you get EPIC results. Join the experts of Epic Marketing Consultants Corporation in their “Theory of Marketing Relativity Podcast” as they give their insights, musings, tips, and tricks for social media, search engine optimization, public relations digital marketing, web design, writing engaging copy, designing fresh creative content, and everything in between.