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Records revolve, but they stay in one place. But the Beatles evolved,  and they were on a trajectory.  They'd already conquered the pop world,  proving they could write a pop song with merit and staying power. They'd already demonstrated how to be a rock band,  but hold on--they were only beginning to show us what rock and roll is. Around the beginning of their transition,  they gave us Revolver. A fission in the songwriting,  with each doing their own thing.  A fusion in the studio,  where their creativity led to groundbreaking studio tricks. Holy WOW, this album is incredible.