What's comedy without a little high stakes and looming death thrown in? Long time friends and producing partners Seth Rogen and Evan Goldberg ask that very question every time they embark on a new project. From spinning a traditional "weed story" into a life or death scenario in "Pineapple Express" to illegal underage exploits of high school students in "Superbad", they seek to bring a heightened level of motivation to their characters. In "The Boys", Rogen and Goldberg take their love of comics and mold it to their reality, breaking down the American superhero construct in a dark, gritty and humorous way. Today on The Treatment, they discuss the length of time it takes for projects to come to fruition deepening their connection to each as well as being glad to release "The Boys" at a time when comic franchise films have already done the work in creating a strong foundation of the universe and multiverse concepts, leaving freedom to create new.