Paul J. Zak is a professor at Claremont Graduate University and is ranked in the top 0.3% of most cited scientists with over 180 published papers and more than 19,000 citations to his research. Zak’s two decades of research have taken him from the Pentagon to Fortune 50 boardrooms to the rainforest of Papua New Guinea.  Along the way he helped start a number of interdisciplinary fields including neuroeconomics, neuromanagement, and neuromarketing.  He has written three general audience books and is a regular TED speaker.