Research by the Norman Lear Center’s Media Impact Project shows that only 2.8% of scripted TV shows between 2016-2020 included any climate-related language, even fewer included the term “climate change,” despite a majority of Americans having experienced a climate-related disaster or extreme weather by 2021.

Why is the topic of climate change nearly non-existent within TV and pop culture – and how can audiences and creatives change that? Sit down with the writers, producers, and researchers who use entertainment to reflect the reality of climate change (sometimes within surreal circumstances), increase awareness and understanding about the climate emergency, and incorporate actionable solutions.

This conversation is presented by Hollywood, Health & Society, and was recorded at ATX TV Festival Season 12 (June 1-4, 2023) in Austin, TX.

Hollywood, Health & Society (HH&S) is a program of the USC Annenberg Norman Lear Center that provides the entertainment industry with accurate and up-to-date information for storylines on health, safety and security. For more information and resources, visit hollywoodhealthandsociety.org.

PANELISTS:

• Zoanne Clack, MD (Writer / Executive Producer, Grey's Anatomy)
• Erica Rosenthal (Director of Research, USC Annenberg Norman Lear Center)
• Kate Folb (Director, Hollywood, Health & Society)

MODERATOR:

• Clay Barron (Producer, EarthX Film)

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