Bob Burg is the author of the Go-Giver book series, the most recent of which is The Go-Giver Influencer: A Little Story About a Most Persuasive Idea – and let me tell you, this is a gem!

We talk about what you can expect from the book, as well as how Bob first got into sales and transformed himself into an Impact Maker.

In This Conversation We Cover:

• [1:45] The Hot Seat
• [5:15] How Bob got into sales & why it fulfilled him
• [8:20] Why reading has always been close to Bob’s heart and his success
• [9:50] How The Go-Giver affected my life & led to an ah-ha moment
• [15:00] Creating relationships & framing (a key concept from The Go-Giver Influencer)
• [20:30] Trust & influence
• [25:20] How Bob crafted the parable in The Go-Giver

Resources:

• Learn more at burg.com
• Connect with Bob: Facebook | Twitter | Instagram | YouTube
• Listen to Bob’s podcast: The Go-Giver Podcast
• The Go-Giver Influencer: A Little Story About a Most Persuasive Idea
• The Go-Giver

The Tyler & Kelley Show is produced by Podcast Masters