How to Hack Humans - Using the Art of Storytelling to Grow Your Business 

Guest: Seth Ericksonn
Book: "How to Hack Humans - Storytelling for Startups"

>Interview Quotes:

• "When marketing correctly..the (marketing) company wants to position themselves as Obi Wan Kanobe...not Luke Skywalker."
•  "7 parts of the brain light up when we hear stories...only 2 parts of the brain light-up when we hear facts and figures." 
• "Story telling is like having the ability to write code."
• "You need to understand who your customers villian is - whether it is a person, thing, feeling, experiernce, etc.."

>Interview Guide:
[0:00 - 4:29]         - Seth's Brief Biography - How He Got Started
[4:30 - 8:12]         - Why Storytelling is So Important?
[8:13 -11:54]       - What is the Difference Between Marketing & Storytelling
[11:55 - 17:47]   - What is a Story? What Makes a Good Story?
[17:48 - 23:12]   - What is the Connection Between Neuroscience and Storytelling? 
[23:27 - 24:56]   - Is the Brain More Like a Computer than We Realize?
[24:57 - 28:20]   - What Types of Businesses is Storytelling Important For?
[28:21 - 32:36]   - Should We Use 'Canned' Stories? What Are the Critical Ones to Have?
[32:37 - 35:24]   - Is it Difficult to Transition from Marketing to Storytelling?
[35:25 - 36:57]   - What are the Biggest Mistakes to Avoid in Storytelling?
[36:58 -40:01]    - Do You Recommend the Company Founder to Have a Separate Story? x
[40:02 - End]       - Why Does Your Book Have a Soundtrack?

>Social & Web Links
- www.storifyagency.com/ultimatefreelancer - Get first chapter of the book for free!