It doesn't matter if you are the best trial laywer in the world; if you don't prioritize marketing your practice you won't bring in the clients.  Having a system in place for marketing is paramount to your practice's success.  Listen in as David Ward, a lawyer from Southern California and expert on attorney marketing, gives firsthand advice on what works and what doesn't.  His expert advice on everything from books as a marketing device to referral based marketing is valuable to any attorney wishing to take the next step in marketing their practice.