Alex is a co-founder and CEO of insideIT, an Atlanta based startup hoping to become the "TrueCar.com" of the IT industry.  Alex is a first time entrepreneur who left his day job in Sept. 2015 to pursue this venture full time.  

As a former IT sales professional Alex experienced the complexity associated with purchasing IT infrastructure first hand.  The industry offers consumers little transparency into the fair-market price of products, which prolongs purchasing decisions and divides IT Teams and their Vendors.  

Feeling that existing, Analyst-led procurement offerings further hindered these partnerships he decided it was time for a better solution.  insideIT's mission is to simplify the IT buying process.  Saving time and helping IT Teams and Vendors build stronger partnerships.