Gireesh Likhyani
The Underdog Dentist Show - Dentistry, Dental Marketing & B…
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Gireesh Likhyani
The Underdog Dentist Show - Dentistry, Dental Marketing & Business Podcast from Gireesh LikhyaniEpisodes
Gireesh Likhyani
The Underdog Dentist Show - Dentistry, Dental Marketing & B…
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Creating New Categories in Healthcare Marketing w/ Dr. Gireesh LikhyaniUncovering the secret to staying ahead in the competitive healthcare field: creating new categories where you can be the first. In this episode, explore inspiring success
Marketing and The Law of Leadership in Healthcare w/ Dr. Gireesh LikhyaniThe core principles of healthcare marketing, emphasizing the importance of being the first in your category. Learn from India's success stories like Apollo Hospitals and
We'll uncover how AI is not just a tool, but a game-changer in understanding and engaging with patients. From predictive analytics to personalized communication, AI is revolutionizing the way we approach dental marketing. Join me in unravelin
There are many challenges we face while working in the Healthcare Industry, especially while dealing with Sales and Marketing.From the Legal Compliances to the Patient Mistrust, from the Lack of Resources to the Lack of Education amongst Healt
There are many challenges we face while working in the Healthcare Industry especially while dealing with Sales and Marketing.We have enlisted a few points on how a Pharma Giant made their way and won hearts and grew their revenue even with so
Understanding the Customer Acquisition Channels for Healthcare Brand The Most Useless Column in your Registrations Form is:How Did You Hear About Us?Simply because collecting data without taking any action around that is useless.When you do
The Real ROI in Marketing for your Healthcare Brand1. Understand the ROI of Social Media and Digital Marketing for your Healthcare Brand2. How, What, Why and When of Goal Setting3. Expectations with ROIFind all the answers in this EpisodeC
How to Set the Right Marketing Plan for your Healthcare Brand1. Understand the Role of all the Acquisition Channels in Online Marketing2. Inbound and Outbound Marketing Strategies3. How to go about a particular Marketing Strategy4. Making u
Data-Driven Marketing Approach for your Healthcare Brand1. Why Data-Driven Marketing Approach is necessary for 20222. What are the benefits of the Data-Driven Marketing Approach3. and How you can leverage Data to Grow betterFind all the ans
Blunders while setting up The Marketing Budget for your Healthcare BrandHow to finalize the Marketing Budgets for your Healthcare BrandSetting Up Goals to Generating Revenue from that.Cheers guys!Stay Tuned.For more updates, you can follow
The Bigger Question: Instagram Growth - A Journey from 800 to 15000 followers in just 2-3 monthsIn this episode we talked about:Dr Shruti's journey with InstagramChallenges she faced while starting up her practice and how she scaled her prac
The Importance of Brand Advocates and Advocacy in Marketing your Healthcare BrandThe biggest reason brand advocates are so powerful is a single, five-letter word: TrustWhy Brand Advocates are Important for your Brand?How to find our and labe
2021 is here and we are going to change a few things about the podcast flow.We are introducing:Wednesdays - Dentistry TalksFridays - Healthcare BusinessSundays - Marketing in Healthcareand much much more. Tune into the Episode to find out
The Bandwagon Effect in Marketing and AdvertisingWhy do we feel compelled to buy, when a friend gets something from a particular store?Why do we feel the need to re-share our friend's Instagram Story when they tag us in theirs?This can be ex
Psychology of Clustering: How Mixing Things is NOT the AnswerRather one should focus on Clustering? Let's understand with an example, pay attention to this list:RiceFlourTomatoButterPeanutsLentilsPotatoStrawberriesDuct
Psychology of Anchoring: How we make decisions on the Comparative Valuesand how we ignore the individual intrinsic value of a product or service.I've explained the Anchoring effect in detail and how it can be both beneficial and may work agai
Psychology of Loss Aversion- Why we feel Sad MORE than Happy while losing and finding Rs 100and how this can be used to trigger your subconscious mindWhat is Loss Aversion?How Brands use this tactic that bounds you to purchase on their te
What is Reciprocity? and How brands can leverage this in increasing sales or their products and services.I have talked about why this happens. Why people feel compelled to return favors and more importantly how to go ahead with a value-oriente
Psychology of Social Proof and User Generated Content - The Word of Mouth in the Online World - How to apply it in Dental Marketing for your Dental BusinessPower of People.This is what we forget to take leverage as a brand.This is where the
Psychology of Scarcity Marketing - How to apply it in Dental Marketing for your Dental BusinessScarcity induces impulse buyingScarcity can be deeply understood in 4 parts:1 Exclusivity 2 Rarity 3 Excess Demand 4 UrgencyThe more we dig do
The Mumbo Jumbo of why your prospects are not converting?Why are you failing in your Marketing Campaigns, MISERABLY?All of it comes down to the basics.Marketing Funnels in HealthcareUnderstanding the Basics of Funnels and how you can dr
Pricing Decoy - How Huge Brands Decide their Product Pricing and How you get tricked in buying what the brand wants.Decoy is something that changes or alters your process of thinking about something. Kind of making you fool.They say, Custom
The Bigger Question: Why Dental Finance and Dental Practice Management.How Dental Finance, its understanding, and its management plays an important role in deciding and defining the growth of your Dental Practice. If you are a Dental Practice
Importance of Color Psychology for your Brand.How colours play an important role in deciding the perspective of your brand in your audience or customers mind? What all emotions are generated by each colour and what is the importance of having
Welcome to the Second Episode of The Underdog Dentist Show. In this episode, we've Mr. Arbab Usmani with us (He is the Co-Founder and CEO, UppSkill, New Delhi, India).We tried to breakdown some of the concepts in Digital Marketing and how we c
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