Media coverage is worth 3x your advert - but how do you get coverage for your business?⠀⠀Influence strategist Jon Hulton sits down with agency CEO and communications expert David Martin to discuss all things business PR. From identifying news stories and creating content that's valuable to journalists, to positioning those stories for media features with maximum impact, this podcast is all you need to get started with (or refine) your small business PR and comms strategy.⠀⠀This podcast is perfect for:⠀⠀- Small business owners who are looking to take their comms strategy to the next level⠀- Businesses who don't have a comms plan⠀- Businesses struggling to gain media coverage, despite putting out plenty of press releases⠀- Thought leaders hoping to put themselves on the map⠀