Hopefully you guys are enjoying BlogcastFM Backstage. We're trying to  provide you guys with as many actionable ideas as possible in these conversations.  In this week's episode, we get into a discussion about the language of your business.Here are some highlights:

• Why Greg Doesn't Follow ANY Best Practices in His Work 
• Knowing When to Incorporate Feedback - And When to Avoid It
• A Quick Recap of Where We're at with The Instigator Experience
• A Simple URL Hack for Your Personal Brand
• The Gmail Update That Could Be Hurting Your Email Marketing
• Speaking to Your Customers in Their Own Language
• Why You Must Eliminate Jargon and Inside Baseball from Your Copy
• The Importance of Doing a Thorough Audit of Your Own Material
• Tapping into the Reptilian Brain and How Customers Feel
• Building Credibility Through Vulnerability 

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