Have you ever wondered how a brand can turn its social media presence into a dynamic powerhouse of engagement and authenticity?

Michael Corcoran, Ex Ryanair Head of Social and Managing Partner at social media agency Frankly, takes us on a journey from his start as a nightclub bouncer to becoming a leading voice in digital marketing.

Discover the four cornerstone principles that catapulted Ryanair's TikTok to staggering success and how they maintained brand relatability through the turbulence of the pandemic.

📈 In this episode, we cover:- Michael's strategy for sustainable social media operations.- The importance of C-suite buy-in for digital initiatives.- The difference between social media strategy and tactics.- The evolution of brand authenticity in the digital space.

🎧 Tune in for a masterclass on how to approach your brand's social media with confidence, creativity, and a dose of Ryanair boldness.

🔗 Listen now and elevate your social media game!

Watch all the episodes on Youtube - https://www.youtube.com/channel/UCOnPhRbv9fofP4grdDe0gIw

Sponsors:

Planable: https://planable.io/

Head over to Planable.io and sign up for free (don’t forget to use the discount code mentioned in the show:

https://planable.io/product/?utm_campaign=unmtchd-podcast&utm_medium=sponsorship&utm_source=podcast&utm_content=unmtchd

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