February is here and so is a potential loss in momentum in working toward your goals and new year resolutions. According to an article on Forbes.com, the statistics on how many people actually follow through and accomplish their New Year’s resolutions are rather grim. Studies have shown that less than 25% of people actually stay committed to their resolutions after just 30 days, and only 8% accomplish them.

In this episode, we sit down with Shannon Litton, CEO of 5by5 Agency in Brentwood, Tennessee. 5by5 Agency was born from one simple but heartfelt belief: organizations driven by change deserve access to the right marketing strategies, tools and implementation to expand their impact and make a difference. With such a powerful mission, maintaining momentum toward goal achievement is paramount. We discuss the "big mo" and how you can achieve in both your personal and professional life.

Shannon Litton, brings experience from both technology and nonprofit management, she has worked with over 300 organizations on everything from rebranding to multilingual, multicultural marketing. Bottom line, she’s an industry expert in developing strategies that propel change down the street or around the world…and she makes it fun.

Shannon regularly speaks on leadership, marketing, branding and business strategy. She has addressed a variety of audiences including NFL athletes, healthcare innovation professionals and business leaders, and spoken at Kingdom Advisors Conference, Ramsey Solutions’ Business Boutique and more. Today, she serves on the Advisory Council of the Christian Leadership Alliance, the Association of Business Professionals, and the board at Trevecca Nazarene University. Ask her about her favorite accomplishment, though, and she’ll proudly tell you that 5by5 has been named to the INC. 5000 list two years in a row. Today, she lives in Franklin, TN with her husband and five children, two of whom are adopted from Ethiopia.

www.5by5agency.com

Resources mentioned in the episode:

• Free to Focus by Michael Hyatt
  https://www.amazon.com/Free-Focus-Productivity-System-Achieve/dp/0801075262/ref=sr_1_3?crid=359OF1O9DR472&keywords=free+to+focus&qid=1581424065&sprefix=Free+to+Fo%2Caps%2C463&sr=8-3
• The Culture Code by Daniel Coyle
  https://www.amazon.com/Culture-Code-Secrets-Highly-Successful/dp/0804176981/ref=sr_1_2?crid=3OC0ODBGLFJB4&keywords=the+culture+code&qid=1581424177&sprefix=The+Culture%2Caps%2C158&sr=8-2
• The Motivation Myth by Jeff Haden
  https://www.amazon.com/Motivation-Myth-Achievers-Really-Themselves/dp/B078KGXJ8C/ref=sr_1_1?keywords=Motivation+Myth&qid=1581424254&sr=8-1