Brand + Culture for Founders and Creatives.

The Unschool is a podcast for founders and creatives who are done following inherited business rules—and ready to build brands people actually care about.

Hosted by Andi Alleman, founder of Oui, We Studio and Casa Noon Beauty, the show explores brand, culture, content, and decision-making through a mix of lived experience and practical thinking. Expect conversations that weave Human Design, creative strategy, and the real inner work of being visible, leading, and scaling, without contorting your life to fit the business.

Most episodes are solo—part analysis, part perspective shift and part masterclass, part pep talk —with occasional guest conversations featuring founders from Andi's Cult Brand world, sharing what it looks like to grow a resonant, profitable brand on their own terms.

If you're building something, evolving your identity as a founder, or questioning the way business is "supposed" to be done, you'll feel at home here.

New episodes bi-weekly.

Find us on Instagram: @ouiwegirl and @ouiwestudio