Being a product of an entrepreneurial family, Usman had the opportunity to tap into his father's wealth of experience from a very young age. Having also studied business management at HULT business school in the UK, he found himself with the right set of tools to delve into entrepreneurship without looking back, giving birth to Manus Market and subsidiaries; an ultra-modern one-stop supermarket in Kano state of Nigeria, now employing over 30 people.