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Mark Wickersham
The Value Pricing PodcastEpisodes
Mark Wickersham
The Value Pricing Podcast
A Business podcast
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Episodes of The Value Pricing Podcast
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Curious about choosing the right AI for your accounting business? Discover the top models in today’s tech landscape, including Gemini, ChatGPT, and Claude.In this podcast, we’ll explore their unique features and how they can transform your acco
Ever wondered how AI can transform your email strategy? In this podcast, discover the tools that can save you hours each week.Unlock secrets to better productivity with essential tips on effective scheduling and time management.Struggle with ma
Discover the secrets to effective pricing with the legendary Peter Thompson in our latest podcast episode! Ever wondered how to position yourself as the go-to expert in your field? Or how to handle price objections with ease?This episode has go
Ever wondered how GPTs can transform your accounting firm?Join us as we explore the latest AI advancements that are setting the pace for 2024—don't get left behind!Learn how custom GPTs can streamline your accounting processes in ways you never
Ever wondered how a sole practitioner can generate 1.2 million in revenue in less than four years?Join us as Neil shares his journey from starting with zero clients to a booming practice.Neil discusses navigating job loss and lockdowns to build
Spending countless hours on email campaigns without seeing the results you desire?This episode is your gateway to mastering email campaigns with ChatGPT.Uncover the distinction between manual and automatic emails, and why the latter could be yo
In an increasingly digitalised world, the ability of accounting firms to leverage cutting-edge technologies like Large Language Models (LLMs) such as ChatGPT determines their competitive edge.Join Mark to unlock the full potential of prompt eng
Looking to enhance your website with ChatGPT?This episode uncovers how you can use ChatGPT alongside other tools or a web designer to elevate your site.Whether you're starting from scratch or refining your current site, discover practical tips
Are you feeling overwhelmed by the rapid advancements in AI? Wonder how these changes might impact you and the future of accounting?Well, you can find clarity and direction here in our latest episode.Discover essential strategies for your accou
Feeling swamped and unable to focus?The feeling of overwhelm can be detrimental to both your personal and professional life, it can also spiral into stress. In this Podcast, we will explore the transformative approach of turning a vision to pla
Want to shift a struggling practice into a thriving business?Hear about the story that changed everything…Discover the mindset that separates successful accountants and bookkeepers from the rest in our latest podcast episode,and the power of th
Marking the 50th episode of the Value Pricing Podcast series! Struggling with finding the right pricing model?In this podcast we will be exploring the intricacies of cost-plus and value pricing.Learn about 13 key pricing models and their impact
Are you struggling to identify who your ideal clients are in the world of accounting and bookkeeping?Discover key strategies to pinpoint and understand your ideal clients’ needs.Learn how to ask the right questions, gather crucial information,
Debt: a word that often triggers anxiety and uncertainty.How does it make you feel? Overwhelmed? Guilty? Stressed?Want to hear Mark’s story of overcoming debt? Find out how he persevered and became debt-free by following practical strategies th
Is your accounting practice stuck in the commodity trap, competing solely on price?Discover the path to breaking free from this pricing dilemma in our latest episode. Want to know how to add real, tangible value to your clients' businesses? Exp
Are you tired of hearing 'That's expensive' when presenting your fees to clients?Are you ready to transform how clients perceive the value of your offerings?Discover the secrets of effective value communication in our latest episode.Learn why i
Ever wondered what it takes to supercharge your pricing strategy?Join us for an exciting podcast episode where we explore the secrets to unshakable pricing confidence.Ever wondered why pricing confidence is crucial?Discover the importance of pr
Are you ready to conquer that never-ending to-do list?In this podcast, Mark will share valuable insights and strategies to enhance your productivity, tackle your to-do-lists. Discover the key to unlocking your full potential, as we explore the
Ready to unlock the secrets of communication?In this episode, we're diving deep into a crucial topic: how to effectively communicate value in conversations. Discover why this skill is a game-changer, especially in value pricing.Learn why settin
Do you ever dream of having the time and freedom in everyday life, living for today, and not just retirement?What if I told you that dream was absolutely achievable! In fact, this podcast will equip you with the actionable advice and strategic
Are you curious about turning your business into a subscription goldmine?Discover the untapped potential of recurring revenue.Learn how to transform your accounting firm with the power of subscriptions.Join us as we delve deep into the world of
Are you ready to level up your business? Discover how social media acts like networking on steroids, transforming your client outreach far beyond the limitations of traditional methods.Take Facebook for example… Have you ever wondered how Faceb
Ever wondered about the different pricing strategies in the world of accounting and bookkeeping? Are you curious to know how these approaches could impact your business? Discover the secrets behind hourly rates, fixed fees, and value pricing, a
Are you an accounting professional struggling to grow your business?Discover the secrets to success in this exclusive podcast episode!You can find out the 3 most effective marketing strategies that every accounting professional should master to
Do you ever wonder what it takes to build a thriving accounting firm?Are you looking to skyrocket your business and maximize profitability?You can discover Mark's journey of how he grew his business and uncover invaluable lessons for your own p
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