What is the future of celebration? How can the industry-leading global spirits company co-develop the next generation of digital products to elevate consumer experiences? Sallie Jian is the Director and head of Ventures North America at Diageo, where she oversees Diageo’s venture capital activities, including minority investments (lead, co-invest, partnerships, JVs) and Distill Ventures in North America. We talk about Fusion by Diageo, a new partnership lab to identify and build with the world’s most pioneering startups, as well as the role of corporate entrepreneurship and how startups help corporations through unique value, speed, and customized solutions.