Does innovation drive market value, and do investors pay more for innovation? Brenda O’Connor Juanas is a Senior Vice President and Financial Advisor at UBS International and is an industry thought leader on financial markets, frequently speaking across CNBC, Bloomberg, and Fox Business, to name a few. We talk about R&D to Sales Ratios, the delta in valuations from innovators like Tesla and Airbnb to their legacy competitors, and how companies like Visa elevate beyond their competitors through innovation. We discuss how the market impacts VCs and Founders – and why now is the time for commercial partnerships between startups and large organizations.