Aspiring business owners embark on a journey fueled by passion, innovation, and the desire to make a mark in their respective industries. However, success rarely comes easily. It demands a strategic approach and a relentless pursuit of standing out in the eyes of potential clients. The pillars that support this journey are an unwavering commitment to brand visibility, consistent delivery of exceptional results, and a unique value proposition. By focusing on these core elements, entrepreneurs can position themselves as credible and influential figures in their industries, catching the attention of their markets.

In this episode, Brett Henderson is joined by Robert Garcia. Known as the Warrior Strategist, Robert talks about entrepreneurship. He focuses on how people can build a strong foundation for their businesses, create a strong presence and credibility, and stand out to potential clients.

Robert Garcia is San Diego’s Award-Winning Business Strategist. He is the Founder and CEO of the SHIFT Advanced Life Design Magazine. Robert creates powerful visibility strategies for clients. He helps experts become highly credible industry leaders through media interviews, strategic social media, and celebrity partnerships. 

Enjoy!

In This Episode

00:58 - Backstory of Robert Garcia

01:59 - What it's like for Robert to be an entrepreneur and a reserve at the same time

04:40 - Why Robert decided to become an entrepreneur

06:22 - Robert's journey to starting his business

13:42 - What people need to know before entering entrepreneurship

21:33 - What Robert thinks about sustaining cash flow in the business

27:34 - Robert's advice on dealing with difficult clients

32:49 - How Robert stands out to potential clients

35:53 - What the Vetpreneur Tribe is and how Robert finds it helpful for his business

42:00 - Some insane results Robert has provided for his clients

48:13 - How to get in touch with Robert Garcia

49:54 - Robert's advice for veteran entrepreneurs

Favorite Quotes

15:04 - "There are skills an entrepreneur can learn. But at the end of the day, they only need to know three or four of them. They need to know the things they can do that are in their zone of genius." ~ Robert Garcia

21:52 - "Two things will get you to climb that ladder fast. The first one is, how strong is your brand perception? How good are your graphics, and how good is your presentation to the world? And the second thing is results. You should work on providing the best results possible at the lower levels."  ~ Robert Garcia

23:03 - "When you can provide results for what you're doing, you will stand out. When you're consistent and throwing out great testimonials and client success stories, you can charge more than your competition. You don't have to negotiate with people anymore." ~ Robert Garcia

30:36 - "Even in the early days of your business, you have to set a high brand standard. Anytime you start discounting your stuff to make a sale and negotiating with somebody, forget it. It's a race to the bottom, and you will attract the worst clients." ~ Robert Garcia

34:17 - "If you're going to be better than other people, you need to have a unique value proposition that makes you stand out. You need to be visible. You need to have interviews. You need to be creating content that is both advisory in nature and informative. And you also need to understand how to create content that your audience can understand." ~ Robert Garcia

40:35 - "If you show desperation and you show you're only out for yourself and not putting in any work or value for anybody else, your sales will suck." ~ Robert Garcia

Engage with Rob Garcia:

• LinkedIn
• Facebook
• SHIFT Advanced Life Design Magazine

Connect with Brett Henderson:

• 310-491-7975
• Swe90.com
• LinkedIn: Brett Henderson
• Strategic Wealth Endeavor

Listen to The Veteran Entrepreneur Masterclass Podcast

• Apple Podcast
• Spotify
• Google Podcast