In pursuing entrepreneurial ambitions, veterans, like many others, may fall into the trap of thinking that starting a business is a guaranteed path to financial prosperity. Yet, the cold reality paints a different picture. Surprisingly, a staggering 87% of new businesses never survive beyond their second year. How can veterans embark on a new journey - one that allows them to create a successful business and pursue their dreams beyond the battlefield?

In this episode, Brett talks with Joe Siecinski. Having coached over 1000 clients throughout the US, Joe talks about the challenges and rewards of starting and running a business. He emphasizes the importance of having a clear vision, mission, and purpose for your business and the need for strong time management skills. Joe also highlights the key areas entrepreneurs should focus on, including goal setting, time blocking, accountability, and business processes.

Joe Siecinski is the Owner and Co-Founder at brainSHARE Business Mentors. It is his passion to mentor CEOs and Executive Teams who want to be in control of the growth and expansion of their business. Joe brings clarity to how business owners and their executive teams lead and manage the organization. With his vast experience, proven systems, powerful tools, time-tested processes, and comprehensive resources, Joe guides his clients to a great business — one that is achieving optimal success, as defined by them.

In This Episode

00:53 - Backstory of Joe Siecinski

04:53 - How Joe serves his clients

09:07 - The importance of physical and mental well-being in running a business

13:38 - What money has to do with a business's mission and purpose

15:43 - The common issues and challenges faced by business owners

18:00 - The difference between customers and clients

24:47 - Why Joe implemented an online learning system

28:33 - Joe's time management formula

32:12 - The importance of being present with family and loved ones

38:02 - The amount of time Joe spends reviewing his marketing strategy

39:56 - The difference between marketing and sales

48:03 - The importance of having a process in business

52:33 - The tools Joe recommends for creating business SOPs

Favorite Quotes

05:00 - "So many people start their own businesses to make money, and they think it's easy. But 87% of businesses never make it past year two." - Joe Siecinski

22:53 - "Where you will be in five years depends on three things. The knowledge you gain, the people you associate with, and the actions you take." - Joe Siecinski

48:03 - "Everything that happens in the company is your responsibility. There are no people problems. There are only process problems." - Joe Siecinski

Engage with Joe Siecinski

• LinkedIn
• brainSHARE Online

Connect with Brett Henderson:

• 310-491-7975
• Swe90.com
• LinkedIn: Brett Henderson
• Strategic Wealth Endeavor

Listen to The Veteran Entrepreneur Masterclass Podcast

• Apple Podcast
• Spotify
• Google Podcast