Scaling a business is a goal for many entrepreneurs. It signifies growth, success, and a step towards achieving their ultimate vision. However, many find themselves caught up in the day-to-day tasks of running their businesses, leaving little time for scaling and growth. How can entrepreneurs create a solid structure and implement operating systems to scale their business fast?

In this episode, Brett and Giselle talk with Deric Keller. Specializing in helping entrepreneurs implement plans that can skyrocket their growth, Deric speaks about the importance of a solid business structure, how business owners can step outside their business, and why they should engage with a CEPA (Certified Exit Planning Advisor). 

Deric Keller is an experienced business coach and Certified Exit Planning Advisor (CEPA). He helps veterans gain a sense of purpose and build themselves, build a company, or become a leader inside a company. He also provides consulting services to business people to reach their best personal and professional selves. Deric dives into the personal and professional issues with clients to ascertain how these issues came to be, addresses the issues head-on, and drives people forward to success. 

In This Episode

02:03 - Backstory of Deric Keller

05:21 - How CEPA (Certified Exit Planning Advisor) can help entrepreneurs

08:08 - Why veteran entrepreneurs should build structure and step outside their businesses

12:39 - Why business owners should engage with a CEPA

23:24 - Why starting a business is like putting rocks, pebbles, and sand in a bucket

29:23 - How Deric gets clients and their teams to buy in when work needs to be done

34:47 - How Deric keeps a team on board after a sale of a business

38:52 - The benefits of having a network

45:15 - What it means to scale a business

Favorite Quotes

07:19 - "When you look at the majority of entrepreneurs out here right now, they're all just inundated with the business. When you're stuck inside the business and you can't figure out how to build the structure and step out of the business, your business isn't worth anything. You really don't have a business. You just have a job." -  Deric Keller

24:47 - "Many people hide in busy work, trying to look effective inside of busy work. And the way that we do things is we really want to get people organized and get them focused on the tasks that actually build the business." -  Deric Keller

32:40 - "Motivation is a flash in the pan and gets people started. But your internal drive is what carries you through." - Deric Keller

44:06 - "When you're either thinking about selling or hitting the ceiling and can't find a way through or looking at scaling your business, that's the key time we come in and make a huge difference." - Deric Keller

Connect with Deric Keller

• LinkedIn
• Exit Momentum

Connect with Brett Henderson:

• 310-491-7975
• Swe90.com
• LinkedIn: Brett Henderson
• Strategic Wealth Endeavor

Listen to The Veteran Entrepreneur Masterclass Podcast

• Apple Podcast
• Spotify
• Google Podcast