Understanding how to monetizing CTV
Understanding how to monetizing CTV
Understanding how to monetizing CTV
Earlier this year Carlos got to travel to Denver, Co. to attend Stream TV, a conference focussed on the world of OTT and FAST channels. Denis and Carlos discuss about the experience and what insights were gathered from the experience.
Notables:
Changes to the YouTube Partner Program:
“Starting today, eligible creators will begin to be able to apply to YPP earlier - once they’ve met a threshold of 500 subscribers, 3 public uploads in the last 90 days, and either 3000 watch hours in the past year or 3M Shorts views in the last 90 days. These new partners will unlock access to fan funding features like channel memberships, Super Chat, Super Stickers, Super Thanks, and the ability to promote their products with YouTube Shopping.”
Read more on Social Media Today
Google is in trouble with some of its advertising practices. Read more on The Verge.
From The Podcast
The Video Insiders Podcast
Carlos Pacheco and Denis Crushell are two marketing and YouTube veterans who have worked behind the scenes helping content producers, and online creators market and build channels. In each podcast episode, we give you our perspective on what's happening on YouTube, we share our perspective based on experience and discuss the strategies behind monetizing and building audiences online. Join us on a semi-monthly basis where we discuss audience and channel strategies, the changes and struggles of the platforms, and the latest tactics, strategies, and trends.About the hosts: Carlos Pacheco is currently the director of OTT strategy at Just for Laughs. After a career in advertising and marketing, he joined Just for Laughs as a digital director using his SEO and marketing experience to help grow its YouTube network. Following that he joined Boat Rocker Media where he helped build a channel network and internal rights management. After, he joined his wife to help co-manage Truly Inc, a content strategy firm in Toronto. YouTube opportunities continued to knock on his door so he returned to consulting and then JFL came calling back to work on OTT and FAST channel management.Denis Crushell is The Chief Commercial Officer of Precise TV, he previously worked as Chief Revenue Officer at Tubular Labs. Prior to that, h was Head of EMEA Sponsorships at YouTube. I also held various commercial leadership roles at Google. Denis has a lot of background in the online video advertising space and the creator economy from my time at Tubular Labs.Join Podchaser to...
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