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Andrew Coates is a hybrid in-person/online fitness trainer who writes for Men's Health Magazine, T-Nation, Muscle and Fitness, and most other publications you've heard of. He owns Andrew Coates Fitness, speaks at some of the biggest events in the industry, and has over 160K followers on IG.

This episode WILL CHALLENGE YOU, especially if you've been on the hamster wheel of consuming content all about hacks and how to make $50k in one month with no work. BUT...this is the realest stuff you can find, and if you want to be successful, you HAVE to give this a listen and start to plant seeds in order to play the long game. There is a MINDSET that Andrew has that most new coaches don't have...and that is PLAYING THE LONG GAME. Putting in the work. Doing the right thing. Planting seeds.

Welcome to the old school - and real - way to build a successful fitness business.

In this episode:

1:06 Stability over Scalability

2:04 Andrew's decade+ fitness industry journey

6:18 The first few steps Andrew took to get going online

9:05 How Andrew built a business WRITING on social media

14:15 The secret to blowing up online with your writing

20:06 Podcasting for increased business stability

25:40 Evolution into industry influence and leading events

33:01 Advice for new coaches getting into the game

Resources Mentioned:

Andrew Coates IG

T-Nation

Lift Free And Diet Hard Podcast

andrewcoatesfitness.com

CanFit Pro Global Conference & Trade Show

Evolve Strength Business and Coaching Conference

Vigor Ground Fitness and Business Summit

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