This week, we revisit our conversation with Martin Lindstrom from Spring 2016 in which we discussed his extraordinary life as a business thinker, branding expert and quasi-detective. Martin spends his time observing people’s habits and behaviours and analysing what these small details reveal about societies and cultures - information which is invaluable to companies and marketers.It's a fascinating interview, and truly one of the best we've featured on the Virgin Podcast. Enjoy.