The sky is falling! Watching the news every day makes it seem that way. There is no shortage of bad news for us individually, for our businesses, and the economy. The pandemic of the Novel Coronavirus (COVID-19) has presented government and business leaders with an unprecedented challenge of saving lives and the economy at the same time. It's not an easy task, and history will judge how successful they were, but for small and midsize companies, the realities of these changes are significant. For many, it pushes their viability to the brink, and every day becomes a fight for survival. As business owners, executives, and marketing professionals try to navigate these rough waters; there are some practical considerations of how to rework strategic business plans and deal with crisis marketing. In this episode of The Virtual CMO, host Eric Dickmann will discuss:

Marketing should lead your recovery

• Analyze your data
• Adjust your budget priorities
• Focus on your top customers
• Think differently about how you go to market
• Be consistent in your outreach

Make use of this downtime
Don't be tone-deaf
Empathize first, sell later
Be open and honest

For a full transcript of today's episode: https://fiveechelon.com/crisis-marketing-how-to-rework-marketing-plans/

Season 1, Episode 5