They knew what they were doing all along. We fell for it. And now, it might be too late to stop it. Even now, they tell us that “the AI revolution is coming”. No, the AI revolution started a long, long time ago. And like a science fiction movie
We might be seeing a momentum shift in the podcast industry. But as yet more evidence that podcasting isn't as unique as the gurus would have you believe, we've been here a hundred times before.
We use the specific phrase, "PAY attention" for a reason, but seldom stop to think about the value of what's being paid for. Let's explore attention as currency.
Enhancement Marketing represents what I think could be a seismic shift in the way we connect with people.Details on the program, the discount, the perks - everything you might want to know. (Except I forgot to mention the part about the money-b
"Dying is easy. Comedy is hard." goes the quote. Funny advertising is even harder. Gurus might be talking you out of it for reasons other than you were expecting.
SPOILER ALERT: The entire episode builds to the mic drop moment with the last two sentences. If you're offended by this piece, I challenge you to get that far.
As we try to do with every episode, the lessons here apply to SO much more than what the title suggests. Podcasters, sure. But culinary wannabes and budding carpenters, too.
For most media, we're told that connection is key. But it's possible that you're subconsciously torpedoing that connection with some of the first words out of your mouth. The good news? It's very easy to correct. It might just involve breaking
While it's admirable to have the attitude that you're not competing with your peers, does it also insulate you from having to admit that your skill set might be inferior?