In this episode, our host Bob discusses personal branding and sales mastery with entrepreneur Liam Morin. Liam's sales experience underscores the importance of financial knowledge and expertise for entrepreneurs. They emphasize the value of cultivating a personal brand and network, alongside tracking sales metrics for informed decision-making and business growth.

Our host Bob leads a conversation with entrepreneur Liam Morin on optimizing sales processes. Together with another speaker, they explore refining sales strategies with systematic follow-up and problem-solving. The dialogue also highlights empathetic selling and understanding customer needs through strategic questioning.

Join our host Bob and his guests on this insightful journey for entrepreneurs. Gain actionable advice to navigate the entrepreneurial landscape with confidence and conviction.

Episode Highlights:

• 00:00 Welcome to the Wealthy Entrepreneur Podcast
• 02:09 Sales Evolution, Financial Management, and Industry Insights
• 05:04 Sales Strategies and Follow-up Processes in a Professional Setting
• 08:20 Modern Sales Process, Focusing on Middle Funnel Gap
• 11:12 Business Evolution and Lead Generation Strategies
• 14:54 Personal Branding and Marketing Strategies for Entrepreneurs
• 18:15 Sales Process Evolution in the Face of Changing Consumer Behavior
• 25:07 Preventing Sales Objections and Pricing
• 28:26 Ideal Criteria for Deck and Fence Project, Including Speed, Quality, and Cost
• 31:46 Understanding Clients' Needs and Providing Solutions
• 35:54 Importance of Prompt Follow-up in Sales
• 39:21 Improving Sales Process Through Time Management and Technology
• 42:27 Sales Strategies, Data Tracking, and Providing Value to Clients

About the Guest:
With over twenty years in construction and trades, Liam began his career founding a decking and fencing company at 16, later transitioning into construction technology. This experience exposed him to the operational challenges facing trade business owners, reinforcing the importance of robust business fundamentals. He has worked with construction businesses across several countries, emphasizing excellence in leadership. Outside work, Liam enjoys spending time with my family and hunting in the Canadian wilderness.

Connect with Liam:

• Linked In: https://www.linkedin.com/in/liam-morin/

Resources:

• Visit the Million Dollar Year Website: https://www.milliondollaryear.ca/ 
• Download The Wealthy Entrepreneur (digital book) for FREE: https://www.milliondollaryear.ca/wealthy-entrepreneur/opt-in 
• Like our Facebook Page at https://www.facebook.com/milliondollaryearprogram 
• Join The Wealthy Entrepreneur Community for FREE at https://www.facebook.com/groups/gauvreaucpa 

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Let’s continue to work on becoming a Wealthy Entrepreneur!

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