Lisa Sheldon - Making Money with Destination Weddings and Honeymoons
Released Thursday, 27th February 2020
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Lisa Sheldon - Making Money with Destination Weddings and Honeymoons
Lisa Sheldon - Making Money with Destination Weddings and Honeymoons
Thursday, 27th February 2020
Good episode? Give it some love!
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- Lisa's story- How she invested in her education, taking out a loan to attend travel school.
- Importance of the educational foundation
- Specialization and Niche is the key
- Getting into the mind of the bride
- "If it doesn't make money, it doesn't make sense"
- Net rate and planning fee opportunities
- Finding clients
- Challenges she has faced, picked herself up, and move forward.
- Important: Differentiating between false prophets and real experts on Facebook.
- The three things I wish I knew when I first started in the business
- What it means to be The Wealthy Travel Agent
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
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From The Podcast
The Wealthy Travel Agent Podcast
Eagles don't flock together, they soar.So much emphasis on marketing and social media, it is easy to forget that the retail travel agency channel is, in fact, the commissioned sales force of the industry. Its sole function is to SELL travel. It is not even a chicken or egg debate. Everything you and your company does (marketing, operations, public relations, training, etc.), should be to support the sales strategy of the business.This is where we as an industry fail. Unfortunately, in our lexicon “Sales” and “Marketing” have taken on the same meaning. Agencies and advisers (especially independent contractors) expect their marketing programs to sell for them.However, the role of marketing is not to sell, but to produce prospects. If you aren’t practicing the fundamental mechanics of selling and sales management – no amount of marketing will help.I share based on personal experience and expertise learned as a travel professional, agency owner, and luxury cruise line sales executive.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacyJoin Podchaser to...
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